Utform

Utform

Utform specializes in manufacturing products for an active outdoor lifestyle. Their range encompasses outdoor play equipment, outdoor fitness gear, as well as recreation and outdoor living essentials.

Previously, Utform faced challenges with a complex and costly-to-work-with logo. Consequently, they sought proposals for a new simplified logo that could be easily adapted to various applications. It was essential to preserve the essence of an active outdoor lifestyle, while reflecting the company's Swedish heritage and the beauty of nature.

The result was a logo that embraces the octagon, the distinctive hallmark of the company, evoking a sense of dynamism and activity. The logo seamlessly translates across physical products, outdoor environments, and digital media. The new color palette draws inspiration from the visual identity of the parent company, Peab.

Utform specializes in manufacturing products for an active outdoor lifestyle. Their range encompasses outdoor play equipment, outdoor fitness gear, as well as recreation and outdoor living essentials.

Previously, Utform faced challenges with a complex and costly-to-work-with logo. Consequently, they sought proposals for a new simplified logo that could be easily adapted to various applications. It was essential to preserve the essence of an active outdoor lifestyle, while reflecting the company's Swedish heritage and the beauty of nature.

The result was a logo that embraces the octagon, the distinctive hallmark of the company, evoking a sense of dynamism and activity. The logo seamlessly translates across physical products, outdoor environments, and digital media. The new color palette draws inspiration from the visual identity of the parent company, Peab.

Role: Logo Design

Role: Art Direction & Design

Agency: Start Communication

Agency: Start Communication

Client: Utform

Client: Utform