Vi gör det hållbara hållbart
Vi gör det hållbara hållbart
The construction industry in Sweden is undergoing significant change, particularly regarding sustainability issues that are becoming increasingly important to both customers and construction companies. Together, the industry has developed the Roadmap 2045, which, in essence, commits to reducing greenhouse gas emissions by 50% in just under 10 years.
In collaboration with Ramirent, a communication concept was developed with the aim of taking a leadership role in sustainability as the market leader. The goal was to have a stronger presence in the industry, showcasing and discussing the company's current efforts, which often surpass those of competitors. Sustainability should be an integral part of the business strategy, where Ramirent and its customers work together towards a common goal. There is inherent sustainability value in equipment and machinery rental that Ramirent aims to communicate more clearly.
The outcome: "Making sustainability sustainable" - the guiding principle for Ramirent's sustainability communication.
The construction industry in Sweden is undergoing significant change, particularly regarding sustainability issues that are becoming increasingly important to both customers and construction companies. Together, the industry has developed the Roadmap 2045, which, in essence, commits to reducing greenhouse gas emissions by 50% in just under 10 years.
In collaboration with Ramirent, a communication concept was developed with the aim of taking a leadership role in sustainability as the market leader. The goal was to have a stronger presence in the industry, showcasing and discussing the company's current efforts, which often surpass those of competitors. Sustainability should be an integral part of the business strategy, where Ramirent and its customers work together towards a common goal. There is inherent sustainability value in equipment and machinery rental that Ramirent aims to communicate more clearly.
The outcome: "Making sustainability sustainable" - the guiding principle for Ramirent's sustainability communication.
Role: Art Direction
Role: Art Direction
Agency: Start Communication/
Stark Film
Agency: Start Communication / Stark Film
Client: Ramirent
Client: Ramirent