Lekia is Sweden's largest toy store chain. They wanted to update their logo and graphic identity, making their brand modern and contemporary.
I wanted to create something timeless and simple, yet full of energy and playfulness. The logo is a modified bold sans serif with rounded corners. I rotated some letters and placed an overdimensioned dot over the i. Using different colors on the letters together with colored dots makes it more appealing to kids and corresponds with their products.