Bolder in Black

Chanel is one of the world's most iconic luxury brands, and Chanel No 5 might be the most iconic perfume of all time. With their bold new Black Edition, Chanel pushes the boundaries reaching out for those who dare to be different.

The launch of the latest and most contemporary edition ever has to be as bold as those the fragrance was created for. Expressing your darker side and defies expectation – be bolder in black.

Role  Art Direction
Campaign  Bolder in Black
Client  Chanel (fictive)
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Chanel Black Edition Print Ad
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Martin Wiberg

Based in Gothenburg
E.  martin@purewibe.com