Indigo – I mötet mellan natur och kultur
Indigo – I mötet mellan natur och kultur
In Högsbo, a brand-new district called Södra Änggården is under construction, being jointly developed by five private entities, with Peab Bostad taking the lead as the construction agent. Art is actively integrated into the neighborhood to foster local engagement and a sense of belonging. Min-Jung Jonsson serves as the art curator for Södra Änggården.
The assignment entailed developing a concept idea, name for the housing association, logo, and communication materials for both print and digital media.
Concept: Where Nature Meets Culture.
The name "Indigo" establishes a connection to art and nature, representing both a color and a plant. The idea behind the logo is to evoke a sense of liveliness, creativity, and experiences by utilizing a square canvas with letters punched out. This design approach allows the background and content to come forward, creating an inclusive, dynamic, and visually engaging representation of Indigo (your residence). By incorporating this unique element, the logo embodies the concept of the neighborhood where nature meets culture, inviting residents to fill their homes with life and artistic expression.
Communication materials are aligned with the concept and implemented across print, outdoor, and digital media. Additionally, physical elements and activities such as vernissages, PR events, and on-site installations further reinforce the concept and engage residents and visitors alike.
In Högsbo, a brand-new district called Södra Änggården is under construction, being jointly developed by five private entities, with Peab Bostad taking the lead as the construction agent. Art is actively integrated into the neighborhood to foster local engagement and a sense of belonging. Min-Jung Jonsson serves as the art curator for Södra Änggården.
The assignment entailed developing a concept idea, name for the housing association, logo, and communication materials for both print and digital media.
Concept: Where Nature Meets Culture.
The name "Indigo" establishes a connection to art and nature, representing both a color and a plant. The idea behind the logo is to evoke a sense of liveliness, creativity, and experiences by utilizing a square canvas with letters punched out. This design approach allows the background and content to come forward, creating an inclusive, dynamic, and visually engaging representation of Indigo (your residence). By incorporating this unique element, the logo embodies the concept of the neighborhood where nature meets culture, inviting residents to fill their homes with life and artistic expression.
Communication materials are aligned with the concept and implemented across print, outdoor, and digital media. Additionally, physical elements and activities such as vernissages, PR events, and on-site installations further reinforce the concept and engage residents and visitors alike.
Role: Art Direction & Design
Role: Art Direction & Design
Agency: Start Communication
Agency: Start Communication
Client: Peab Bostad
Client: Peab Bostad
