Upplev Halland All-Exclusive
Upplev Halland All-Exclusive
Halland is a summer paradise that has something for everyone: expansive sandy beaches, exciting culinary experiences, scenic campsites, and surf-friendly waters. Thousands of tourists flock to the region's coastal gems each year to enjoy their vacation, which is usually not a problem. However, in times of a pandemic, avoiding crowds and large gatherings is crucial.
To encourage more people to discover a different side of Halland beyond the crowds and abundance, we have collaborated closely with the Business Development Department of Region Halland to develop the pre-summer campaign "Discover Halland All-Exclusive." The campaign targeted selected audiences and regions on platforms such as Facebook, Instagram, Pinterest, and YouTube, as well as through print ads in DI Weekend and outdoor media in Stockholm. The centerpiece of the campaign is the landing page visithalland.com and the app "A Day in Halland," where the region itself provides its best tips on how to experience Halland "All-Exclusive."
Halland is a summer paradise that has something for everyone: expansive sandy beaches, exciting culinary experiences, scenic campsites, and surf-friendly waters. Thousands of tourists flock to the region's coastal gems each year to enjoy their vacation, which is usually not a problem. However, in times of a pandemic, avoiding crowds and large gatherings is crucial.
To encourage more people to discover a different side of Halland beyond the crowds and abundance, we have collaborated closely with the Business Development Department of Region Halland to develop the pre-summer campaign "Discover Halland All-Exclusive." The campaign targeted selected audiences and regions on platforms such as Facebook, Instagram, Pinterest, and YouTube, as well as through print ads in DI Weekend and outdoor media in Stockholm. The centerpiece of the campaign is the landing page visithalland.com and the app "A Day in Halland," where the region itself provides its best tips on how to experience Halland "All-Exclusive."
Role: Art Direction
Role: Art Direction
Agency: Start Communication
Agency: Start Communication
Client: Region Halland
Client: Region Halland
